dedicated chief
strategy officer
augmented by AI
on demand 24/7
for 9 weeks.

You'll see clarity faster than you expect.

By session 1-2 (week 1-2):
You have your Brand DNA Map drafted. You understand your positioning. You're already thinking differently.
By session 5 (week 6): Your complete system is installed. You have offer stack, messaging, tools. You're ready to launch.
By session 9 (week 9): You have a 90-day roadmap. You're moving with confidence.

Everything is systematized.
Most founders report feeling "finally aligned" by week 3. By week 9, they've transformed their brand.

Completely.
The framework is proven (5 forces). But the application is 100% custom.

We don't use templates. We don't use generic advice.

Each session is tailored to:
✓ Your specific business model
✓ Your particular market
✓ Your unique essence
✓ Your revenue goals

The methodology is the container. You and your vision fill it.

Yes.
That's the whole point.
I don't just listen and validate.

I challenge. I question.
I tell you the truth, kindly.

If I see something you're missing, I say it.
If your positioning is off, I tell you.
If your offer stack doesn't align with your essence, I point it out.

This is strategic partnership, not cheerleading.

Depends on your situation and timeline.

Choose the Kit if:
✓ You have time (3-5 hours/week, 4-6 weeks)
✓ You work best alone
✓ You have marketing knowledge
✓ You want to save money
✓ You're willing to self-implement

Choose the Lab if:
✓ You need to move fast (weeks, not months)
✓ You want expert guidance
✓ You're scaling ($100K+ revenue)
✓ You want accountability + strategic challenge
✓ You can invest $5K in partnership Honest truth:

Many Kit buyers upgrade to the Lab later.
That works fine. The work carries forward.
But if speed matters, Lab is better.

No.
Actually, bigger is worse.

In the Lab, we install a "light system":
✓ Email automation
✓ Landing page
✓ Basic CRM
✓ Offer management

That's it. Nothing else. Everything else is distraction. This framework tells you exactly what you need, nothing more.

Yes.
Both.

The framework works for:
✓ Service-based (coaching, consulting, agencies)
✓ Product-based (digital, physical, SaaS)
✓ Hybrid (both together)
✓ Personal brands (creators, artists, thought leaders)

The 5 forces apply universally. We just customize the application.

Most Lab clients do.

You might have:
✓ A brand that exists but feels scattered
✓ Multiple offers with no clear hierarchy
✓ A story you tell but doesn't convert
✓ Beautiful visuals but weak strategy underneath
✓ Revenue that works but feels unstable

The Lab doesn't throw away what you have. It excavates the truth underneath.
It builds a stronger foundation.
It makes everything else more powerful.

Many Lab clients spent $20K-$50K on traditional agencies.
This gives you the strategic architecture those agencies missed.

You have three options:

Option 1: Go solo You have everything you need. Use the system yourself. Optional: Keep the GPT for ongoing feedback. Cost: $0/month (GPT included)

Option 2: Quarterly audits We meet every 90 days for strategic updates. You refine. You scale. You optimize. Cost: $997/quarter (optional retainer)

Option 3: Ongoing partnership For founders wanting continued strategic support. Monthly or quarterly. Customized.

Cost: Custom pricing (discuss on strategy call)
Most choose Option 1 or 2. Some choose Option 3.
All are supported equally.

Not in the traditional sense.

But here's what I offer:
If by week 4 you feel like the Lab isn't right for you, we can pause.
You don't lose everything.
The work you've done carries forward.

And here's the truth:
I don't want to work with someone who's not all-in. So if it's not working, we'll figure out a path forward together.

But 95% of Lab clients feel transformational shift by week 3. So refunds are rare.

Step 1: Book a 30-minute strategy call
(on the link above)
Step 2: Complete a short application
Step 3: We decide together if it's a good fit
Step 4: If yes, Lab starts the following week

The application isn't to gatekeep you.
It's so I understand your situation clearly.
So we make the best use of our time together.

Brand MRI ($997):
120-minute diagnostic audit. I identify the 3-5 things blocking your revenue. You get a custom roadmap. You implement yourself. Perfect if you want expert eyes, then DIY.

Lab ($4,997): 9 weeks of implementation together. You don't just get the roadmap. We build it together. We refine it weekly. You launch with confidence. Perfect if you need partnership + speed.

Many people do the MRI first. Then upgrade to the Lab if they want faster execution.