a grounded, human approach
to shaping work that feels true,
intentional, and unmistakably yours.
I help founders
build brands
with depth
20 years. 500+ brands. +30 countries.
trusted by Gary Vee, Stan Wawrinka,
and founders building 7-figure businesses.
instant access + 12-day money-back guaranteeI’m Nizzar.
I work at the intersection of story, psychology, and creative direction.
My mind is wired to notice the quiet patterns in how you speak, decide and move, and to read the signal underneath.
My habit is to mirror you back to yourself until you can clearly see what has been there all along.
From there, we build language, images and structures that feel
like you on your best day, every day.
featured In
New York Times
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Time Magazine
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TV5 Monde
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TechRound
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Decrypt
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Google Culture
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Gucci
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Arts Thread
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Monaco Foundry
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TF1 TV
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FR3 TV
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NFT NYC
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The App Whisperer
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Intervallo
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Vayner Media
New York Times • Time Magazine • TV5 Monde • TechRound • Decrypt • Google Culture • Gucci • Arts Thread • Monaco Foundry • TF1 TV • FR3 TV • NFT NYC • The App Whisperer • Intervallo • Vayner Media
how this work began
I started as PR & Marketing manager in a night club, built my personal brand using these 5 Forces,
went from $0 → +$500k revenue in 3 years.
Now I teach founders the shortcut.
before it had a name, this work appeared inside “normal” branding projects.
people hired me for strategy, and within an hour we were talking about childhood, grief,
money, faith, and why their success still felt wrong. I realized I wasn’t just building brands,
I was listening for the gap between who they were and what their business was saying.
one night a founder closed their slide deck and said, “The logo is fine. Can you put me into words?”
that question became quantum branding: a way to read the signal in a life and turn it into language,
images, and choices that feel like their true self made visible.
what guides my work
• people don’t follow brands, they follow meaning.
• honesty is the strongest competitive edge.
• a founder’s inner world becomes their outer presence.
• simplicity beats complexity every single time.
• creativity needs structure to thrive.
why people come to me
• I say what I really see kindly.
• I cut through jargon and keep us in real language.
• I turn vague feelings into precise sentences.
• I protect your time and attention.
these are some people whose work, care and mentorship shaped my own sense of taste and rigor.
Giulio Vinaccia,
designer & winner x2 Compass de Oro (Italy)
“your ability to connect emotion, culture, and strategy is unmatched. this is real work.”
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Christian Cordella,
costume designer & Award Winner (USA).
“you have a way of seeing someone’s vision before they do. Rare. keep doing this.”
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Halima Taha,
author of best selling book (USA).
“welcome to New York !
we now have the Nizzar
ingredient to spice up the city.”
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my role with founders
I ask questions most people avoid.
I help you see what’s essential,
and what’s noise.
I turn instinct into structure.
I help you articulate what you’ve been trying to
express for years.
my goal is simple:
to help you build work that feels honest, grounded,
and undeniably yours.
why this matters
most founders have clarity for 1 week
after a strategy session, then drift.
quantum branding gives you a
compass you use daily for years.
what makes this different
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This work didn’t come from theory or books. It came from sitting with more than five hundred founders, artists, CEOs, and teenagers with a dream, listening to what they were really trying to say beneath the surface. Every tool inside Quantum Branding was shaped inside real conversations, real tensions, real breakthroughs. It carries the truth of lived experience, not concepts. It’s the map I built by walking with people until their story became clear.
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My work has always sat at the meeting point between who someone is and what they are trying to build. I don’t separate the inner story from the outer strategy; I read them together. This is why the system works, it aligns psychology, emotions, behaviour, and revenue decisions into one clear line. It’s not about logos or mood boards. It’s about understanding a person deeply enough that their business feels like an extension of their truth, not a mask they wear.
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My goal is not to make you dependent on me. I give you a structure you can keep for life, a way to think, decide, create, and grow that stays with you long after the sessions end. Once your Brand DNA, your offers, your system, and your content engine are built, they are yours. You can return to them in moments of clarity or confusion. You can grow them as you grow. This is the part I care about most: giving you sovereignty over your brand, not another subscription to maintain.
begin with something simple.
instant access + 12-day money-back guarantee